Retail and Commercial Leisure Study

As part of the formulation of the 'Core Strategy' and 'Site Specific Proposals' LDF documents, the District Council commissioned DTZ Pieda Consulting to prepare a District-wide Retail and Commercial Leisure Study. The study was submitted to the Council in May 2005 and approved for the purposes of informing the preparation of the North Norfolk Local Development Framework by the Council's Cabinet in June 2005.

The main objectives of the study were to provide:

• an up to date assessment of the vitality and viability of the District's main centres;
• detailed centre and household surveys to help identify the catchments and market shares of the District's main centres, as well as people's perceptions of each centre as places to live, work, shop and visit for a variety of activites and uses;
• retail and leisure capacity forecasts for the main centres up to 2016;
• a review of the needs of the District's centres in the context of their identified roles in the retail hierachy, and;
• advice on the strategy for, and potential location of, new retail development in the District, taking account of the Council's objectives to promote sustainability.

The report is available to download below:

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Volume 1 - Report by DTZ for NNDC

• Sections 1 - 4 (PDF 5.7MB)
• Sections 5 - 7 (PDF 1.9MB)

Volume 2 - Appendices

• Volume 2 (PDF 7.4MB)

Volume 3 - Household and Centre Survey Full Tabulations

• Volume 3 (PDF 3.6MB)
• Consultants Brief (PDF 30KB)