Following on from the Marketing Workshops and Action Plan from Blue Sail, a Toolkit has been created to assist tourism businesses with their marketing.  The Toolkit is for all tourism stakeholders and in particular for tourism businesses in East Norfolk within the Pathfinder* area. However, if your business is located elsewhere in North Norfolk, have a browse because we think you will find much of the content really useful for your business too.

Every business is different, so we have created opportunities to customise the Toolkit to your business needs. You will find some Workbooks for you to complete for each section. We hope these will encourage you to set some goals, identify some timescales and help capture your creative ideas too.

The Toolkit is divided into five sections

• Know your Markets
• The Style Guide
• The Style Guide Workbook
• Social Media
• Delivering the Promise Workbook
  

For futher tourism marketing opportunities please visit North Norfolk District Council's Tourism Development pages.

* The Pathfinder area is the eastern coastal strip between Overstrand and Horsey, and stretches inland to include the market towns of North Walsham and Stalham and their rural hinterland.