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If you are a journalist wanting to contact North Norfolk District Council for information or comment, please call Peter Battrick, Communications Manager, on 01263 516344. You can also email media@north-norfolk.gov.uk

The team also produces the quarterly Outlook magazine for North Norfolk residents, as well as meeting the council's in-house design and branding business needs.

Stimulating success in North Norfolk sport

01 March 2010

Norfolk’s £577,701 Rural Sport package to foster sporting excellence in our villages and parishes will include funding for as many as 36 North Norfolk locations.

The Norfolk bid was one of only 10, out of over 500 submissions from around the country, to win funding from the £10m pot made available on the back of Sport England’s new strategy for developing sport, building on the momentum of the London 2012 Olympic Games.

Sport England aims to find ways for people of all ages to achieve sporting excellence, and the Rural Sport programme in Norfolk will see new or expanded sporting opportunities brought to families in over 100 villages over the next three years (between 10 and 12 of them in North Norfolk per year). These locations, and the final amount of funding for North Norfolk, are yet to be decided.

The project will offer appropriate pathways to young people that show sports talent, signposting them to suitable clubs and helping them make the journey from playing field to podium. These year-round activities will include annual district competitions and culminate in Olympic-style county finals.

Norfolk’s Rural Sport bid was so attractive to Sport England that the county was chosen as the location for the launch of the national programme in February [Thursday, 18 February].

Three Rural Sports development officers will be appointed in Norfolk — one of them to be based at North Norfolk District Council’s Cromer office — and the programme will begin in North Norfolk from April 2010.

North Norfolk District Council’s Leisure and Cultural Services Manager Karl Read commented: “This is fantastic news for North Norfolk. It will help those isolated communities across the District get access to sport. It will enable people of all ages to participate in sport who currently may not have that opportunity — and who knows, we may even find the next Kelly Holmes through this project!”

The village sport programme was devised by Active Norfolk and seven Norfolk councils, building on work already being done in King’s Lynn and West Norfolk Borough.


Notes for editor

  • For more information, call Karl Read, Leisure and Cultural Services Manager at NNNDC, on 01263 516002, or Laurie Hull at Active Norfolk on 01603 697013.
  • Active Norfolk is the County Sports Partnership for Norfolk and their aim is to make Norfolk an active, healthy and successful sporting county. For more information, please visit www.activenorfolk.org


ENDS